Money Pilot Pro
Flat-Fee Financial Coaching · No AUM · No Products · No BS

GREAT ADVICE
SHOULDN'T COME
WITH A SALES
PITCH.

Flat-fee financial coaching for Guard and Reserve officers, pilots, and military families who are done being sold products instead of advice. If your last "financial review" ended with a Whole Life pitch — you deserve a different conversation. I'm an aviator with 18+ years of operational experience, a Board-Certified Health & Wellness Coach, and a CFP candidate. No AUM fees. No commissions. No products. Just a plan built around the life you actually want to live.

Flat-fee only · Paid from your checking account · Never from your retirement
Flat
Fee Only
18+
Years Aviation
CoastFIRE
Achieved
2x
Certified (Health + Finance)
No AUM Fees
No Commissions
No Whole Life Pitch
Guard & Reserve Specialist
Nashville, TN · Nationwide via Zoom
Health + Wealth Coaching
NBC-HWC Board Certified
Flat Fee · Paid from Your Bank Account
Brief. Execute. Debrief. Repeat.
No AUM Fees
No Commissions
No Whole Life Pitch
Guard & Reserve Specialist
Nashville, TN · Nationwide via Zoom
Health + Wealth Coaching
NBC-HWC Board Certified
Flat Fee · Paid from Your Bank Account
Brief. Execute. Debrief. Repeat.
The Problem

MOST ADVISORS
SELL PRODUCTS.
I SELL
ADVICE.

AUM fees. Whole Life commissions. "Free" plans that come with product sales. The advice that was supposed to serve you has a business model designed to extract money from you.

For military families — Guard and Reserve officers especially — this is doubly painful. You've served, you've sacrificed, and the advisors who call themselves "military-friendly" are often just there to write policies and collect a recurring percentage of everything you've built.

It doesn't have to be this way. It shouldn't be this way. And I won't do it that way.

🚫 The AUM Trap
An advisor charging 1% AUM on a $1M portfolio earns $10,000/year regardless of how much — or how little — work they actually do for you. Over 20 years at 6% returns, that fee costs you close to $400K in compounding growth. No advice is worth that math. Flat fee changes the equation entirely.
🚫 The "Military-Friendly" Pitch
Walk into most financial offices near a base and you'll get the same two things: a Whole Life insurance policy and a rollover recommendation. Both pay the advisor handsomely. Neither is usually what you need. Real military financial planning requires actually understanding how the Guard/Reserve system works — the TSP quirks, the BAH opportunity, the half-pay trade-offs. Most advisors don't.
🚫 The Half-Pay Trap
Senior officers past 20 years are doing 100% of the work for half the pay — because they're not simultaneously collecting retirement and a civilian paycheck. The financial model for staying vs. separating is specific, calculable, and almost never modeled clearly by the advisors in the room. I've lived this trade-off. I know how to run the numbers.
🚫 Credentials Without Aligned Incentives
Certifications are table stakes. What actually matters is whether your advisor's business model is aligned with your outcomes — or quietly working against them. An advisor who earns commissions on products has a different definition of "best for you" than one who doesn't. I don't sell products. My only revenue source is your flat fee. That's the alignment.
How I Charge

FLAT FEE.
FROM YOUR BANK ACCOUNT.
FULL STOP.

I don't charge AUM. I don't earn commissions. I don't pitch insurance products. You pay me a flat fee for financial coaching, and that fee comes from your checking or savings account — not from your retirement assets.

"Paying today's expenses from a retirement account is just bad financial advice — even if the expense is me."

Think about it this way: would you pay your doctor from your 401k? Your lawyer? Your accountant? Of course not — everyone would immediately recognize that as a terrible financial move. So why would paying your financial advisor like that ever be the right answer? It isn't. My fees come from your bank account, where you can see exactly what you're paying every single time.

This model means my fees don't go up because the market went up. It means I have no incentive to grow assets under management vs. eliminate your debt. It means my interests and your interests are actually the same.

✓ Flat Fee — Per Project or Paid Monthly
A predictable, transparent fee — per project or per session. You know exactly what you're paying before we start. It doesn't change because the S&P had a good year.
✓ Invoiced to Your Bank Account
You see the cost every time you pay it. That's a feature, not a bug. If you recoil at seeing the number, that's useful information — and I'd rather you not pay me than pay for something that isn't the right fit.
✓ Three Packages — Choose Your Engagement Depth
From a single-session Mission Brief to a six-session Full Mission engagement — three fixed-price packages, no subscription or retainer required. Pick the depth that fits where you are right now.
✗ Never From Your Retirement Account
I will never take financial planning fees from a retirement account. If I told you to pay a lawyer from your 401k, you'd fire me. This is no different.
✗ Never Commission-Based
No insurance products. No annuities. No referral fees. If I recommend something, it's because it serves you — not because it pays me.
Adam Dunn, Financial Coach
CFP Candidate · Nashville, TN
About Your Coach

I LEARNED THIS
THE SAME WAY
YOU WILL.

I'm Adam Dunn — aviator, husband, father of two, financial coach, and CFP candidate based in Nashville, TN.

I didn't have a financial epiphany. There was no single turning point. What I had was 18+ years of operational aviation — an environment where shortcuts get people killed — and I eventually brought that same discipline to my own finances. Methodical. No shortcuts. Clear objectives. Consistent execution. Fly the plan, work the plan.

Over time, that discipline built something real. I reached CoastFIRE before most people even know what it means. And I did it while navigating the same Guard/Reserve commitments, family demands, and career trade-offs that my clients face.

I've also watched how the advice industry fails military families. The product pitchers, the AUM machines, the "military-friendly" advisors who lead with Whole Life every time. I built this practice to be the alternative — a place where you get advice, not products, from someone who actually speaks your language.

I coach clients nationwide via Zoom from Nashville, TN.

✈️
Aviator · 18+ years of operational experience
📊
CFP® Candidate · Series 65 Pursuing
💪
NBC-HWC Certified Health & Wellness Coach
🏋️
NASM Certified Personal Trainer
🎯
Reached CoastFIRE through disciplined, methodical planning
👨‍👩‍👧
Husband and father of two — I coach the way I'd want to be coached
Health + Wealth

YOUR HEALTH IS
A FINANCIAL
VARIABLE.

Most financial coaches pretend the body doesn't exist. Most personal trainers pretend money doesn't exist. But they're the same problem. Chronic stress, burnout, and declining physical health are financial risks — they affect your income, your decision-making, your career longevity, and eventually your ability to execute any plan you make.

I work at the intersection of both. As a Board-Certified Health & Wellness Coach (NBC-HWC) and NASM Certified Personal Trainer, I can integrate behavioral health, stress management, and physical performance directly into your financial coaching — because a plan you're too burned out to follow isn't actually a plan.

For pilots, aircrew, and others in high-stakes operational roles, there's also a specific financial exposure: your income and family's security may depend on continued medical certification. That's a risk worth naming and planning around — even if it's not one most advisors know to ask about.

🧠
Behavioral Health & Money Psychology
Most financial problems aren't math problems. They're behavior problems — avoidance, stress spending, decision fatigue, the gap between knowing and doing. As a Board-Certified Health & Wellness Coach, this is the core of what I do. We address the psychology, not just the spreadsheet.
NBC-HWC Certified · Primary Focus
🔥
Stress, Burnout & Financial Decision-Making
High operational tempo, Guard/Reserve commitments stacked on top of a civilian career, sandwich generation demands — chronic stress degrades every financial decision you make. We build a sustainable system, not just a plan that collapses under pressure.
NASM CPT · Integrated Coaching
✈️
Medical Certification Risk Planning
For pilots, aircrew, and operators whose income depends on continued medical certification: this is a financial exposure that most advisors don't know to model. If your flight physical determines your family's cash flow, we build a plan that accounts for that risk — not one that ignores it.
Specific to Aviation & High-Stakes Roles
What We Work On

ADVICE THAT MOVES
THE NEEDLE.

Not generic templates. Not recycled internet advice. The kind of specific, high-stakes financial thinking you'd want from someone who's lived the same trade-offs you're navigating right now.

01
Cash Flow & Conscious Spending
Traditional budgets fail because they're built on restriction and guilt — and most people abandon them by the second month. We build something different: a spending plan aligned to what you actually value, where the things you love are protected and everything else gets interrogated. The goal isn't the biggest balance sheet. It's the best life your money can buy, defined entirely by you. And that requires a system you'll actually follow — not one you dread opening.
Foundation
02
Military Money Mastery
TSP optimization, BAH as a wealth-building tool, VA benefits navigation, deployment financial prep, the Guard/Reserve tax and benefit quirks most advisors get wrong, and the O-4-to-O-6 trade-off analysis.
Specialty
03
Debt Elimination Strategy
Avalanche, snowball, or hybrid — we choose the method that fits your numbers and your psychology, then execute it with enough urgency to actually finish.
High Impact
04
The High-Stakes Decision Framework
Staying in for O-6. Buying vs. renting. TSP contribution rate vs. paying off debt. A $5 coffee decision isn't going to change your financial life. But whether you stay in uniform another three years, or how you structure your TSP vs. Roth contribution, absolutely will. We build clarity on the decisions that actually move the needle.
Strategy
05
Goal-Based Planning
We start with your version of the Rich Life — what does success actually look like for you, in specific terms? Then we build backwards from that and close the gap.
Strategy
06
Accountability Coaching
The knowing-doing gap is real. Every session ends with a debrief — what moved, what didn't, and what we're adjusting before the next sortie. A coach who won't let you slide on the commitments you made to yourself last session.
Ongoing

HOW THESE TOPICS COME TOGETHER

Every topic above is available through three fixed-price project packages — no retainer, no subscription. A Mission Brief ($197 · 1 session) is ideal for a targeted question or specific decision. A Flight Plan ($597 · 3 sessions) builds a complete financial foundation over six weeks. The Full Mission ($997 · 6 sessions) is for clients ready for a comprehensive overhaul. See full package details →

Financial coaching is educational in nature. Money Pilot does not provide licensed investment advice or tax planning. Adam is actively pursuing Series 65 and CFP® credentials.

The Philosophy

THE POINT ISN'T
THE BIGGEST NUMBER.

Most financial plans are built to maximize wealth accumulation — and nothing else. But a balance sheet that keeps growing while you delay, defer, and deprive yourself isn't a success story. It's a missed life. The real goal is converting your money into experiences, security, and freedom — in the right amounts, at the right times, for the right reasons. That means spending deliberately on what matters to you, not hoarding resources for a future that may look nothing like you've imagined. I coach people who are ready to stop optimizing a number and start building a life. Those are different problems — and most advisors aren't equipped to help with the second one.

Who This Is For

IF ANY OF THIS SOUNDS
LIKE YOUR LIFE —
WE SHOULD TALK.

I built this practice around the financial challenges I've seen closest — Guard and Reserve officers in the squeeze, military families navigating life transitions, and high-earners who've run out of excuses for not having a plan. If that's you, you're in the right place.

🎖️
Guard & Reserve Officers (O-4 to O-6)
You have a civilian career. You have a military commitment. And at some point the two started feeling like they're working against each other.
  • You're past 20 years and asking if staying for O-6 is a $500K mistake
  • Your Guard/Reserve commitment has become a logistical anchor on your civilian career
  • The "Military Cliff" — one medical away from a complete financial reset — is a real, unaddressed fear
  • You're drowning in the admin grind and nobody's helping you model the actual trade-offs
✈️
Pilots & High-Stakes Operators
Your income, lifestyle, and family security are tied to medical certification. That's a single point of failure that most financial plans don't account for.
  • You want a Health + Wealth protocol that treats your physical readiness as a financial asset
  • You've thought about what happens financially if you lose your medical
  • You want to stop working for half-pay past your retirement eligibility
  • Your "military-friendly" advisor's answer was Whole Life insurance
🏠
Military Families in Transition
Active duty, Guard, Reserve, or recently separated — navigating a financial life that keeps changing around you.
  • Separating or retiring and figuring out what the numbers actually look like
  • Deployment has disrupted your financial routine and you need to rebuild it
  • Sandwich generation: kids' costs and aging parent costs hitting at the same time
  • Spouse income variability creating cash flow stress you can't seem to solve
📈
High-Earners Who Are Done Making Excuses
You have the income. You understand the concepts. You've applied serious discipline to your career, your fitness, your mission — everywhere except your personal finances. That ends now.
  • Your salary is real. Your net worth doesn't reflect it. Something is leaking and you haven't found it yet
  • You've had the same three financial goals for years and they're still goals
  • You want a coach who will hold you to the standard you'd hold yourself to in uniform
  • You're not looking for someone to manage your money — you're looking for someone to help you think clearly about it
How It Works

STOP BEING
MANAGED.
START BEING
COACHED.

No products. No complicated onboarding. Four clear steps from where you are to Mission Ready.

01
Free Discovery Call
20 minutes. No pitch, no pressure. We figure out if this is the right fit and what the biggest lever is in your financial life right now.
02
Preflight Assessment
You complete a detailed financial intake before our first session. The more honest you are here, the more useful the work we do together.
03
Build the Flight Plan
Session one: full financial picture, priorities ranked and sequenced, concrete action items. You leave with a plan — not a brochure.
04
Execute & Recalibrate
Regular coaching sessions, honest check-ins, and real-time adjustments. The plan evolves with your life. That's the whole point.
Pricing

TRANSPARENT PRICING.
THREE PACKAGES.
ZERO FINE PRINT.

No AUM. No commissions. No hidden fees. You know exactly what you're paying before you book a single session.

Mission Brief
$197
1 session · 90 minutes
  • 90-minute deep-dive coaching session
  • Written summary & prioritized action items
  • Follow-up email support
  • Best for a specific decision or a financial gut-check
Get Started
Full Mission
$997
6 sessions · over 3 months
  • 6 coaching sessions (90 min each)
  • Everything in Flight Plan
  • Comprehensive financial plan & life design work
  • Priority email access between sessions
  • Monthly financial review
  • Best for transition planning & full financial overhaul
Get Started

Medical Cliff (aviation career financial contingency) — 2-session package · $397 flat fee. Discovery calls are always free.

Work in Progress

THE BRIEF:
STRAIGHT-TALK FINANCE
FOR PEOPLE WHO SERVE.

Most financial content is either too generic to act on or written to sell you something. The Brief is neither. It's a free newsletter covering the financial decisions that actually matter for Guard and Reserve officers, military families, and high-earners — without a product pitch at the end. TSP optimization, the O-5/O-6 trade-off, flat-fee vs. AUM math, behavioral finance, and the kind of specific thinking you'd get in a coaching session — delivered to your inbox.

The Brief · Free on Substack Plain-language finance for people who've earned straight answers.
✈ Read The Brief on Substack
FAQ

THE QUESTIONS YOU ACTUALLY HAVE.

Why do you charge flat fees instead of AUM?
Because AUM fees are fundamentally misaligned with your interests. An advisor charging a percentage of your assets earns more when your portfolio grows — not when you make better decisions. My fee doesn't change based on how the market performs. I'm paid to give you good advice, period. And you pay it from your bank account, where you can see it clearly, not from a retirement account where it disappears quietly.
You're not a licensed financial planner yet — why would I work with you?
Fair question. I'm actively pursuing Series 65 and CFP® credentials. In the meantime, what I offer is financial coaching — education, budgeting, cash flow strategy, accountability, and goal-based planning. Coaching and financial planning are different disciplines, and for most of my clients, coaching is the right fit. They're already managing their money intelligently — they don't need someone to manage it for them. They need a thinking partner to help them make better decisions, close the gap between knowing and doing, and build a plan that actually holds up under real-life pressure. That's what I do.
What is the "Medical Cliff" and why do you coach on it?
If you're in a role where your income and family's security depend on medical certification — pilot, controller, flight doc — you have a single point of failure in your financial plan that most advisors never address. One unexpected finding and your financial picture changes completely. I'm NBC-HWC certified and NASM certified, so I can work with you on both the financial contingency planning AND the physical performance habits that keep you medically viable longer.
Do I need to be in Nashville to work with you?
No. All sessions are via Zoom. I work with clients across the country. The Guard/Reserve officer navigating the O-5 dilemma in Colorado Springs has the same questions as the one in the Nashville area.
What does "coaching first" mean — how is this different from financial advice?
Financial advice (from a licensed advisor) includes investment recommendations, portfolio management, and regulated guidance. Financial coaching is education, accountability, behavior, and planning — the foundational work that most people need before (and often instead of) portfolio management. I don't tell you which stocks to buy. I help you figure out why you're still broke despite a good salary, build the plan that changes that, and hold you accountable to it.
How is this different from just watching YouTube or reading Reddit?
YouTube can't ask you why you've known you should be funding your Roth IRA for two years and you still haven't. Reddit can't model whether staying for O-6 is worth it given your specific civilian income opportunity cost. And neither one will follow up the week after your session to ask what happened with that debt payoff plan you agreed to. Information isn't the problem for most people. Execution and accountability are.
How should a Guard or Reserve officer think about retirement differently than active duty?
The pension math is fundamentally different. Guard and Reserve retirement is point-based, and you typically can't draw it until age 60 — with some exceptions for sustained activation. That means there's often a multi-year gap between separation and pension income that active duty officers don't face. TSP contribution discipline and civilian income planning matter more for Guard and Reserve, not less. Most financial content online is written for active duty. The Guard and Reserve calculus requires a different framework.
Is TSP enough on its own for retirement, or do I need more?
Depends on your retirement system, years of service, and what "enough" means in your specific life. If you have a full military pension and you've contributed aggressively since your first LT paycheck, TSP can be a cornerstone of a solid plan. The problem is most officers aren't contributing enough — especially Guard and Reserve members whose pension math is different and who have longer gaps to fill. The honest answer: it depends on how much you're putting in and whether you've actually run the numbers.
Should I contribute to Roth TSP or traditional TSP?
Generally, Roth TSP favors officers earlier in their career when their current tax rate is lower than their projected retirement rate. Traditional makes more sense if you're in a high bracket now and expect a lower one in retirement. One exception worth knowing: contributions made during a tax-free combat zone deployment are advantaged either way — that window is particularly valuable for Roth. Your answer depends on your specific tax picture, not a universal rule.
What happens to my TSP if I separate or get medically retired?
It stays yours. You can leave it in TSP — one of the lowest-cost investment vehicles available anywhere — roll it into an IRA, or roll it into a civilian employer's 401(k) if applicable. The wrong move is cashing it out: immediate tax hit plus a 10% early withdrawal penalty in most cases. TSP separation rules are well-structured. The key is knowing your options before you sign anything.
How should I be using BAH — is it income or housing?
BAH is housing. Full stop. The mistake is treating it as bonus income layered on top of base pay. If you're living cheaply and pocketing the difference, that surplus is great — but it needs to go somewhere intentional: debt payoff, emergency fund, investment. Too often BAH disappears into lifestyle inflation. The officers who build real wealth treat every dollar, including BAH, as a tool with a job to do.
How much life insurance do I need as a military officer — is SGLI enough?
SGLI is excellent low-cost coverage — max $400K — and you should have it fully funded. Whether it's enough depends on your income, dependents, debt, and what your family's finances look like if you're gone tomorrow. A rough benchmark: 10-12x your annual income in total coverage. Run that math against your SGLI payout and close any gap with term life insurance. Not whole life. Anyone pitching whole life to a military officer is not working in your interest.
What is the O-5/O-6 decision and why does it matter financially?
Staying for O-6 means more income and a higher pension multiplier — but the opportunity cost is real. Those additional years have a price: civilian income forgone, career capital, timing, family factors. The financial case for staying versus separating is different for every person and nearly impossible to evaluate correctly without modeling your specific numbers. Gut feel and peer pressure are bad inputs for this decision. The math deserves a serious look before you commit either way.
What should a pilot or aircrew member do to financially prepare for a medical disqualification?
Build a plan that doesn't require flight pay to work. Specifically: don't let lifestyle expand to absorb flight pay as permanent income. Build an emergency fund covering six to twelve months of expenses without it. Understand what your retirement income looks like under a medical board outcome versus voluntary separation. Know your civilian income options before you need them. A disqualification should be a manageable transition — not a financial crisis. This is exactly what the Medical Cliff package is built for.
How much does financial coaching for military officers cost?
Four flat-fee packages: Mission Brief ($197 — one 90-minute session plus written summary), Flight Plan ($597 — three sessions over six weeks plus a written financial plan), Full Mission ($997 — six sessions over three months), and Medical Cliff ($397 — two sessions focused on aviation career financial contingency). No retainer. No subscription. No percentage of assets. You know exactly what you're paying before you book a single session.
Do I have to sign a long-term contract?
No. Each package is a defined scope with a defined end. You're not locked into anything ongoing. If you want to continue after a package wraps, we talk about what makes sense. No auto-renewals, no pressure to extend.
What does the actual work look like in a session?
Sessions are 60-90 minutes on Zoom. Before the first one, you complete a financial intake — the more honest you are, the more useful the session. We work through your specific situation, not a generic checklist. You get written notes and action items after each session. The work between sessions is on you. I follow up on it at the next one.
Can my spouse be involved in sessions?
Yes — and for most clients, they should be. Financial plans that only one partner buys into don't hold. If you have a spouse or partner who's part of your financial picture, bring them. Sessions work better when both people are in the room.
How do I get started?
Book a free 20-minute Discovery Call. That's it. No intake form required, no financial documents ahead of time. Just show up — we'll figure out whether this is the right fit and where to start. Link is at the top of this page.
How long does it take to see results?
Depends on what results means for you. A single Mission Brief session can resolve a specific question the same day. A Flight Plan engagement produces a written financial plan in about six weeks. The deeper behavioral shifts — closing the gap between knowing and doing — those take longer and look different for every person. What I can tell you: after a first session, you'll leave with a clearer picture and at least one specific action.
Are you a fiduciary?
Not in the legal sense — not yet. Fiduciary duty is a legal standard that applies to registered investment advisors managing assets or providing securities advice. I'm a financial coach: education, planning, accountability, and behavioral work. That's a different discipline. I'm transparent about what I can and can't do, and when your situation requires a licensed RIA, I'll tell you directly and refer you to someone qualified. I'm actively pursuing Series 65 credentials.
Is financial coaching regulated?
Financial coaching isn't regulated the way investment advice is — no licensing requirement, no government oversight body. That makes the space uneven: there are excellent coaches and some who have no business charging for advice. What to look for: full transparency about credentials, a fee model that doesn't depend on selling you products, and a clear scope of what the coach will and won't do. I'll tell you exactly what I'm qualified for and where my limits are — every time, without being asked.
How is this different from free financial resources on base?
Base financial counselors cover the basics — debt awareness, TSP enrollment, predatory lender protection. Valuable, and I'd never tell you not to use them. What they can't offer: deep session-based work on your specific financial picture, accountability over time, and the kind of direct peer-level conversation that actually changes behavior. They also can't tell you the math on staying for O-6 doesn't work for your situation — that's outside their lane. It's squarely in mine.
Step 2

PREFLIGHT
ASSESSMENT.

Not ready to book a call yet? Start here. Tell Adam what's on your radar and he'll reach out directly. No pitch, no pressure.

This form goes directly to Adam. Not investment advice. Not a sales pitch.
Coaching and educational services only.

✈ Preflight Filed.

Got it. Adam will review before your call.
See you at the briefing.

Ready to Fly?

STOP CIRCLING.
BOOK THE CALL.

A free 20-minute Discovery Call. No pitch, no product, no pressure. Just an honest conversation about where you are, what's in the way, and whether Money Pilot is the right tool to help you get from here to mission ready.

✈ Book Free Discovery Call

Free · 20 minutes · Zoom · No commitment required